OUR STORY…

Patt3rn Up LDN was born in 2022 from a simple frustration. Working outdoors in all conditions, our founder regularly wore hats but found they offered little protection for their hair. The only solution was pairing a standard hat with a durag, an extra step that was often inconvenient and uncomfortable.

Recognising a gap in the market, Patt3rn Up LDN was created to combine the style of everyday streetwear with the benefits of hair protection. Our satin lined beanies, caps and bucket hats are designed to help protect hair while elevating everyday style, providing an alternative to traditional hair protection methods without compromising on aesthetics.

Each piece is created for year-round wear and is suitable for all hair types, including curly, coily, textured and natural hair.

Our mission is twofold: to give back and to cultivate a thriving community. We believe that shared values, positive mindsets and meaningful connections are at the heart of everything we do. The phrase "Pattern Up" means to arrange yourself, improve yourself and show up as your best self, a philosophy that continues to guide our brand today.

This is Stories, this is Content, Culture, and Community… this is Relationships…

This is Patt3rn Up LDN!